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About the Contributor(s): Carlton Johnstone is the national youth ministry development leader for the Presbyterian Church of Aotearoa, New Zealand. He lives in Wellington with his wife, Sarah, and children, Max and Holly.

[An] enormously entertaining new biography. "The New Republic" HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROW Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching and learning support. Written based on evidence and the practical application of marketing skills, it clearly illustrates, through case studies and practitioner profiles, how marketing problems have been solved in business, Embedded Faith download ebook connecting theory to practice, and providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career and will build the foundation for the rest of their degree. Features include: Practitioner Profiles: Written by senior marketing executives, they describe their jobs, what they do and how they got where they are today.

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Author: Carlton Johnstone,Andrew Root
Number of Pages: 232 pages
Published Date: 04 Dec 2013
Publisher: Wipf & Stock Publishers
Publication Country: Eugene, United States
Language: English
ISBN: 9781625641236
Download Link: Click Here
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